Thinking, Fast and Slow

Type
Book
Authors
Kahneman ( Daniel )
 
ISBN 10
0141033576 
ISBN 13
9780141033570 
Category
Leadership  [ Browse Items ]
Publication Year
2012 
Publisher
Penguin Press, United States 
Pages
512 
Subject
Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices 
Description
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do. 
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