D&AD: The Copy Book
Type
Book
Authors
ISBN 10
3836528320
ISBN 13
9783836528320
Category
Publication Year
2006
Publisher
Taschen, United States
Pages
368
Subject
D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years
Tags
Description
In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
Number of Copies
1
