Brand and Talent
Type
Book
Authors
ISBN 10
0749469250
ISBN 13
9780749469252
Category
Publication Year
2014
Publisher
Kogan Page Ltd, United States
Pages
240
Subject
How organisations can better communicate with people before, during and after their association with the enterprise
Tags
Description
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Number of Copies
1
