Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC

Type

Book

Authors

Robinson ( Phil )

Annison ( Lindsey )

Chaffey ( Dave )

ISBN 10

1907603026

ISBN 13

9781907603020

Tags

Phil Robinson, Dave Chaffey, John Newton

Abstract

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

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